Creative Services

Let’s turn your creative vision into brand power

Struggling to articulate brand vision? Details getting lost between concept and campaign? 99 problems and creative strategy is one? 

Lucky we’re here to step in. From concept creation to creative direction and product development to sourcing, our approach unites product, storytelling and brand experience to shape your long-term vision, not just the next collection.

We dive deep into your brand to create ranges that resonate: designs you didn’t know you needed, shaped by your purpose, aesthetic and an expert understanding of what your customers really want.

Research | Creative direction | Brand roadmapping | Design development | Tech packs | Sourcing, sampling and factory support | Trusted creative network on tap

How Lilie Studio can help

  • If your collections aren’t landing to wild applause, the details and depth are getting lost in translation – and you might not have realised. Enter our fashion creative direction service. 

    We bridge the gap between design and marketing to ensure your original creative vision is realised and translated at every step of the way, from product to storytelling to market launch. 

    Think brand vision and narrative, seasonal concept direction, campaign development, photoshoot briefing and direction and launch asset strategy, all perfectly aligned. 

    Every touchpoint is coordinated to ensure that ideas not only look beautiful, but spark connection, sell through and build brands that are genuinely loved. 

    Payment structure: bespoke, tailored to project needs

  • Bring your ideas to life with one of our tailored design packages. We start by refining your vision during the concept phase, followed by detailed design development that turns the moodboards into reality. 

    This service includes comprehensive tech packs to ensure every element is communicated correctly – get your final product exactly on brief. 

    Payment structure: fixed total cost, based on project scope

  • Our flexible monthly retainer gives you ongoing access to our full range of services, including creative direction, concept creation, trend forecasting, design development, factory-ready tech packs, sourcing and product development. 

    Payment structure: agreed monthly fee

  • Our flexible product development and sourcing service provides end-to-end support, from finding the right materials and manufacturers to managing the sampling process. 

    We ensure quality, fit and timely delivery, without long-term commitments, allowing you to scale services in a way that suits you.  

    Payment structure: tailored to project needs

  • Sometimes you need fresh eyes. This two-day brand consultancy service is tailored to your needs, giving your design team expert insight and a sharp plan to move forward with.

    We’ll spend a full day diving deep into your design and brand identity, vision and goals, reviewing what’s working, what’s not and what’s next, including:

    ↳ Identifying gaps in your current product range
    ↳ Developing and refining a core collection that aligns with your brand’s message and values
    ↳ Creating a clear product strategy and forecast for the next 12–18 months, exploring concepts, drop timings, range plans and more

    By the end of the session, you’ll walk away with a clear, actionable roadmap and a focused strategy to guide your design and product direction.

    Payment structure: £2,000 (includes pre-prep, a kick-start call before the day, and a 1-hour follow-up call after the session)

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Why choose Lilie Studio?

ᝰ You want to align design and marketing

We’re the glue between product design and marketing-led creative direction. We ensure your product vision stays bang-on brief from concept to launch, retaining the original feeling, narrative and visual cues to build stories that connect and convert. 


ᝰ You need end-to-end support

We don’t just dream up pretty products. Our strategic and design-focused approach ensures every decision, from concept to production, serves a bigger brand goal, creating collections that are culturally relevant, commercially minded and set trends, rather than follow them. 


ᝰ You’d like access to our specialist creative network

Need garment tech, print design, or sourcing expertise? We’ll save you the time and effort. We bring in trusted experts from our network exactly when they’re needed. 


ᝰ Your project requires flexibility 

We can scale our creative team as and when your project calls for it, while keeping the creative direction consistently *chef’s kiss*.


ᝰ You speak our collaborative language

By working with Lilie Studio, you’re partnering with a team that believes in collaboration over gatekeeping, connecting you with talent and resources that strengthen your brand as well as the creative community.

Work With Us