Building powerful brands through aligned design and creative strategy
There’s a lot of noise out there. Designs we’ve seen before, copy-cat collections, campaigns on repeat. Not here. Stand-out detail and unique positioning are our MO.
Welcome to Lilie Studio. We bridge the gap between design and marketing, helping refined fashion brands turn creative fire into long-term vision that connects and converts.
Meet Lauren Robson, founder + creative director of Lilie Studio
“Hello, my love, I’m Lauren.
I’m a designer and creative director, bringing high energy and big ideas to everything I do.
After nearly a decade as a fashion consultant, I’ve learnt that brand power isn’t something that just happens. Game-changing brands are built with intention, through considered product, clear creative direction and the right team.
That’s exactly the magic Lilie Studio is here to create.”
“Lauren is an amazing designer, her work has been nothing short of extraordinary.”
Michelle | House of Yamina
Who is Lilie Studio?
Lilie Studio blends design and strategy to build fashion brands with clarity, cohesion and lasting impact. Founded by creative director Lauren Robson, the studio brings together product, storytelling and brand experience to turn strong ideas into must-have collections.
Originally launched in 2021 as Friday’s Child and now reimagined as Lilie Studio, the brand marks a new chapter shaped by growth, creativity and motherhood.
With nearly a decade of experience across 40+ global fashion brands, Lauren has taken collections from concept to production for names including Reasn, MNML and Another Version — partnering with brands that value detail, quality and bold ideas.
“Her design skills are 10/10 with every small detail considered."”
Shelley | Another Version
For brands
Your vision, our strategy.
We help you connect the dots between design and marketing, turning creative ideas into must-have collections that resonate with customers and enhance your brand identity.
For creatives
Deepen your creative thinking.
For designers ready to sharpen their direction, elevate their concepts and build collections with emotional depth, not just aesthetics. Workshops and strategic sessions coming soon.
For everyone
Real, empowering conversations.
Through podcasts, talks and workshops, Lauren shares open and honest advice on building a personal brand, growing a creative business, and navigating real life situation - helping you build with confidence and clarity.
What our partners say
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“Lauren is an amazing designer, her work has been nothing short of extraordinary.”
Michelle - Michelle Gem
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“Lauren has been an absolute pleasure to work alongside and has been an amazing asset to our brand.”
Olivia - MVP
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"Lauren has been a great partner to work with and creates in-depth, well-thought-out designs."
David - mnml
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"Her design skills are 10/10 with every small detail considered."
Shelley - Another Version
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Lauren regularly produces high quality work for us across brand and concept development and range planning. An asset to any business!
Jonny - Made with Runway
Great chat, in your inbox
Being a self-employed business mama is a wild ride. Get Lauren’s lowdown on life, growing your business, personal branding and everything in-between in our weekly newsletter, Off the Record.